A small business needs a website because customers look a business up before they call, visit or buy. A website is the one place where you decide what customers see about your services, prices, hours and how to reach you.
What a website does that a social media page can't
- Customers can read it without an account or a login.
- Google lists your pages when people search for the services you offer.
- You own the site and its content. A social media company can change its rules or close a page.
- A contact or booking form sends each request to your email, with the details you asked for.
What to put on your website
- What you do and where. Say it on the home page, in plain words, with the towns or area you serve.
- A page for each main service. Customers searching for one service should land on a page about that service.
- Prices. A starting price for each service answers the first question most customers have.
- Photos of your own work or shop. Use real photos, not stock pictures.
- Hours and a way to reach you. Put your phone number, email and a contact form on every page.
- Customer reviews. Quote real customers by first name and town.
Signs your current website is costing you customers
- It shows old hours, prices, services or a phone number that no longer works.
- It is hard to read or use on a phone.
- The contact form does not send, or the messages go to an inbox nobody checks.
- Customers call to ask questions the website should answer.
- It has no page for a service you offer, so people searching for that service find a competitor.
Working with Zahed Solutions
Zahed Solutions builds websites for small businesses across the United States. We build each page from the information you already have about your services, prices and service area, and we move your existing pages and documents to the new site.
The price is fixed in writing before work starts, and you own the finished website. A website starts at $12,000, and the pricing page lists what each website includes.
Example
Website rebuild for a family plumbing and heating company. The company's old one-page site showed an old phone number and listed no services or service area. The new site has a page for each service with starting prices, a map of the towns it serves, customer reviews, and a request form that checks each answer before it sends.